You're A Chef!

The client wanted a logo and brand for her food & recipes Instagram account. She wanted the page to be accessible, and recipes to be easy. "1,2,3 recipe", "Easy Peasy" were all cheesy names I had to go through, as part of the process! I came up with "You're a Chef!" To involve followers and make them see how they can too, apply the recipes themselves.

Final logo after several hand drawn iterations.

I advised on photography, lighting, and the page description,

and the hashtags for Search Optimization.

I also divided the layout of the description of each dish

so that the recipes would be easy to follow.

↑Back to Top